Grapevine Media launched as Grapevine Postcards in 1996 by Norwegian media giant Kort Sagt. Postcards is an international renown interactive youth medium found in up market leisure venues nationwide, recording response rates of up to 25% in Southern Africa. After a management buyout in 2002 Grapevine Postcards was renamed Grapevine Media to reflect the dynamic growth and addition of new media platforms to our portfolio, mainly in the Retail and Experiential realm.

Grapevine has implemented over a 1000 retail media campaigns over the previous decade and managed the retail media space of the biggest fashion retailer in Southern Africa with over 200 successful campaigns. Incorporating Experiential Marketing almost 10 years ago saw Grapevine conceptualise and manage 250 school events for brand South Africa for the world cup over a 3 week period. This campaign  reached 205 000 students directly nationwide, making this one of the largest school activations in Southern Africa over such a condensed period.

Grapevine has incorporated digital media into our spectrum, bringing in mobile media, website design and social media as part of our supportive campaign offerings. Digital media has contributed to clients achieving over 100% of their projected sales.

Finally, an avenue that Grapevine has specialized in is bringing complimentary brands together to form campaign partnerships, conceptualised and executed by Grapevine, using multiple media platforms through Grapevine and other media outlets to bring all parties exceptional value and a point of difference.

Grapevine Media’s growth has been 200% since 2008.

“ Sony PlayStation ran a competition postcard offering a console as a prize. It generated an amazing response of 20 000 entries from only 80 000 postcards”

“ We recently ran a campaign for a client where 45% of the base we sent MMS’s to responded positively to the call to action”

“ Revlon’s ‘True Blue’ fragrance promotion doubled the usual sales”

“ Kimberly Clark ran a POPCARD campaign to promote Kotex. Clicks internal reports reflected a 140% increase in sales.”


“ L'Oreal have been using Beepa sleeves for years, running almost 60 campaigns in succession”


“ International research shows that 70% of all purchase decisions are impulsive, and made at the Point Of Purchase”