Thanks to numerous midnight revelations followed by months of planning and hours of labour from the whole team, we finally shook off that moss and gleamed in the new light and outlook of the launch of Grapevine Media.
Our aim is for the new logos to compartmentalise the company into the different product divisions.  Each division/product will be identified by a different logo making it easier for the consumer to recognize the brand.  The overall brand will be identified by the Grapevine Media logo.

All of the products still fall under Grapevine and encircle our overall corporate look and feel. Now although this might all sound rather intricate at first, the overall product and company divisions are wonderfully simplified and unique.
To begin with you will notice is that our previous company name, Grapevine Postcards, has now shifted to become our first product divisions. As you all know by now, Grapevine Postcards is a self-selected media that boasts an astonishing figure of 1 million postcards being taken off our racks nationwide.

“ Sony PlayStation ran a competition postcard offering a console as a prize. It generated an amazing response of 20 000 entries from only 80 000 postcards”

Grapevine Mobile is a brand new edition to Grapevine. It is an advertising platform that utilises the mobile phone as a medium to communicate on a personal level with consumers ranging from SMS, MMS, and Mobile websites to Mobile vouchers. Included in the campaign architecture, we incorporate social media marketing and utilise existing social media products into our campaigns. (MXIT, Twitter, Facebook Mobile, YouTube Mobile, Blogging, etc).
It is all about personalization of content and media, ensuring the right consumer gets the right message from the brand.

“ We recently ran a campaign for a client where 45% of the base we sent MMS’s to responded positively to the call to action”

Grapevine Promotions helps you interact with your brand. We offer a full service ranging from promotion concept, design, print and of course, recruiting, managing and training of promoters.

“ Revlon’s ‘True Blue’ fragrance promotion doubled the usual sales”

Grapevine Popcards, otherwise known as Point of purchase cards (POP cards) are postcards-sized advice cards, which provide information and specials on products that are available in-store.The cards are placed with the advertised product, which increases visibility and impulse purchasing among other benefits. These cards are primarily found in Clicks, Dis-chem and Baby City stores.

“ Kimberly Clark ran a POPCARD campaign to promote Kotex. Clicks internal reports reflected a 140% increase in sales.”

Grapevine Beepa sleeves (otherwise known as Sensomatic sleeves) serve as a point of sale element in-store. They are an extremely effective advertising platform as they catch consumers’ attention as they enter a store. Beepa sleeves are made up of high quality material and can be re-used. Grapevine Beepa sleeves are individually manufactured to fit each store’s sensomatics perfectly.We design, print and distribute them, ensuring a successful campaign.

“ L'Oreal have been using Beepa sleeves for years, running almost 60 campaigns in succession”

The last two Grapevine products are Grapevine Window Dressing and Grapevine Merchandising.
Grapevine Window Dressing, is just that. We conceptualise, design and print various POS elements to be displayed in store windows. This is also where Grapevine Merchandising makes its debut. Merchandising, to us, is the use and setting up of attractive displays in-store. Our reliable team of trained distributors set up any in-store elements, quickly and effectively.

“ International research shows that 70% of all purchase decisions are impulsive, and made at the Point Of Purchase”