Grapevine Popcards

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WHAT ARE POINT OF PURCHASE CARDS?

Point of purchase cards (POP cards) provide information and specials on products that are available in-store.
The cards are placed with product.
Grapevine has an existing distribution network that distributes the cards to stores on an ongoing basis.
Advertisers receive post campaign reports on all campaigns.

BENEFITS OF POINT OF PURCHASE CARDS

Active participation - Customers are interacting with your advertising by exercising their own choice.
Impulse purchase is enhanced - Cards are placed with product.
In-store synergy/ promotion - Can be linked directly to in-store promotions.
Special offer/ discount competition - Popcards can double up as discount coupons or to highlight specials.
Radio element - Is combined with certain stores.

POPCARD EXAMPLES

“Kimberly Clark ran a POPCARD campaign to promote Kotex. Clicks internal reports reflected a 140% increase in sales.”

"Consumer selected media at the point of purchase"

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