• Self-selected media
  It is a completely voluntary source of information so brand recall is very high.
• Creativity = Interaction
  Scratch, scented, die–cut, perforated, double perforated, sampling, jumbo, stickers and plastic postcards can be produced, making your advertising interactive.
• Placement
  Our placement in leisure venues means consumers are in a relaxed state of mind and open to advertising.
• Extended life span
  Postcards are a collector’s item which means that your advertising is around long after your campaign is finished.
• Mobility
  The mobility gives people a tangible reminder and reference to your product. Postcards can also form part of promotion handouts, magazine inserts, and so forth.
• Double-sided advertising medium
  A second message can be printed on the back of your postcard, either to reinforce your message or as a joint venture with co-sponsors.
• Postcard campaigns measure the popularity of your advertising
  Measuring the rate at which postcards are self-selected gives a good idea of consumer reception to your communication strategy. This is a more accurate measure than traditional media, which measures overall viewership of the medium in which your advert is placed, and not the specific viewing of your advert.
• Functionality
  Your postcard functions as an advertising medium but also as a mailing card, bookmark, puzzle and many more.
• Viral campaigns
  Consumers share postcards with friends. This is a powerful endorsment of your message or product.

RESEARCH CONFIRMS THE STRENGTH OF GRAPEVINE POSTCARD ADVERTISING

Up to 1 million Grapevine postcards are taken off the racks by LSM 6-10 South African consumers EVERY MONTH.

Research International conducted a survey based on 2016 consumers with 257 in-depth interviews.

WHO CHOOSES GRAPEVINE POSTCARDS?

“ Sony PlayStation ran a competition postcard offering a console as a prize. It generated an amazing response of 20 000 entries from only 80 000 postcards”

For more information on Grapevine Postcards please contact our Head Office on 0861 GRAPEVINE