• Self-selected media
  It is a completely voluntary source of information so brand recall is very high.
• Creativity = Interaction
  Scratch, scented, die–cut, perforated, double perforated, sampling, jumbo, stickers and plastic postcards can be produced, making your advertising interactive.
• Placement
  Our placement in leisure venues means consumers are in a relaxed state of mind and open to advertising.
• Extended life span
  Postcards are a collector’s item which means that your advertising is around long after your campaign is finished.
• Mobility
  The mobility gives people a tangible reminder and reference to your product. Postcards can also form part of promotion handouts, magazine inserts, and so forth.
• Double-sided advertising medium
  A second message can be printed on the back of your postcard, either to reinforce your message or as a joint venture with co-sponsors.
• Postcard campaigns measure the popularity of your advertising
  Measuring the rate at which postcards are self-selected gives a good idea of consumer reception to your communication strategy. This is a more accurate measure than traditional media, which measures overall viewership of the medium in which your advert is placed, and not the specific viewing of your advert.
• Functionality
  Your postcard functions as an advertising medium but also as a mailing card, bookmark, puzzle and many more.
• Viral campaigns
  Consumers share postcards with friends. This is a powerful endorsment of your message or product.

RESEARCH CONFIRMS THE STRENGTH OF GRAPEVINE POSTCARD ADVERTISING

Up to 1 million Grapevine postcards are taken off the racks by LSM 6-10 South African consumers EVERY MONTH.

Research International conducted a survey based on 2016 consumers with 257 in-depth interviews.

WHO CHOOSES GRAPEVINE POSTCARDS?

“ Sony PlayStation ran a competition postcard offering a console as a prize. It generated an amazing response of 20 000 entries from only 80 000 postcards”

For more information on Grapevine Postcards please contact our Head Office on 0861 GRAPEVINE

RESEARCH CONFIRMS THE STRENGTH OF GRAPEVINE POSTCARD ADVERTISING

Up to 1 million Grapevine postcards are taken off the racks by LSM 6-10 South African consumers EVERY MONTH.

Research International conducted a survey based on 2016 consumers with 257 in-depth interviews.

WHO CHOOSES GRAPEVINE POSTCARDS?

“ Sony PlayStation ran a competition postcard offering a console as a prize. It generated an amazing response of 20 000 entries from only 80 000 postcards”

For more information on Grapevine Postcards please contact our Head Office on 0861 GRAPEVINE