To ensure that our promoters successfully drive your brand objective we concentrate on the following in our training sessions:

• Thorough and concise product knowledge
• Promoters are always educated on every aspect of the product they are promoting. This is so that they can appear knowledgeable and confident, as well as effectively and easily identify, and respond to, consumer needs.
• Registration.

• All information about the brand itself is researched and instilled into the promoters.
•  Communication strategies
•  They are schooled to handle objections, and in the art of being confident, charming and sincere without being pushy or invasive.
•  Promoters are also taught to ask as many questions as possible in order to garner valuable feedback
•  Excellent market research/databasing opportunity.

Management is comprehensive and hands-on.

• Managers travel to the various locations to check up on the promotions and take photographs
• They are also on call throughout the promotion to ensure swift resolution of any problems that might occur, and guarantee that the promotion runs smoothly

Post Campaign – All feedback from the promotion is collated into a detailed, all-inclusive Post Campaign Report

• Includes photos, sales figures, sales graphs, customer feedback, and a SWOT Analysis
• Is an easy to understand, at-a-glance review of the promotion and its success
• Also highlights weaknesses and suggests how the promotion can be further improved.

• Database of over 500 promoters to match any criteria, i.e demographics/ gender
• Design and manufacture of promotional apparel
• Assist in strategy and design of promotion and implementation
• Promoters are sales driven with incentives (if applicable)
• All promoters are briefed and trained
• Promotions and handouts at:
  Schools and Universities | Nightclubs | In-store | Intersections | Golf days | Events | and more

Vinolia Promotion

In December 2007, Grapevine carried out a promotion for Vinolia skin care products. The girls worked in Pick n Pay, Dischem and Checkers stores throughout South Africa (152 promoters in 76 stores). The promotion was based on a 'buy 1 get 1 free’concept and promoters were equipped with free Vinolia shower gel to hand to any customer who bought more than 1 Vinolia product. The Promoters had extensive knowledge of each product which enabled them to guide their customers to the Vinolia product that was right for them –leading to nearly every single store selling out of Vinolia body soap during the 3 day promotion.

Pick n Pay

In November 2007, Grapevine assisted Pick n Pay with introducing their new and exciting Pick n Play music booklets. The promotion took place in 54 stores throughout South Africa and 108 promoters assisted with handing out 500 000 music booklets. The promotion took place over a 5 day period and the response from the public was extremely positive.

Ange ou Demon

During the period April –June 2008 Grapevine promoters helped to introduce a new Givenchy fragrance onto the market. The Ange ou Demon EDT promotions took place in 18 Truworths, Foschini, Red Square and Edgars stores. Promoters were equipped with white feathers, angel wings and white lilies which attracted the attention of many customers. Once again the promoters had extensive knowledge of the fragrance and the promotion went extremely well with many stores selling out of 30 and 50 ml fragrances.

Coverlook Hair

In February/March 2006 Grapevine did a nationwide promotion for Clicks Exclusive Brands hair care products. Promoters set up tables in top Clicks stores and demonstrated these products on customers.

This promotion went exceptionally well – In 20 out of the 25 stores the girls sold out on all of the main brands that they were promoting – Because they had been trained to demonstrate the products capably and confidently, they made a very favourable impact on the customers, and feedback from these customers was overwhelmingly positive.

“Revlon’s ‘True Blue’ fragrance promotion doubled the usual sales”